ISM 2016: Excellently positioned
Strong participations from home and abroad:
Market leaders, new exhibitors, returnee exhibitors
France is the partner country of the 46th ISM
Supporting programme: Consumers and trends are under focus
Over 1,500 exhibitors from around 70 countries are expected to participate at the coming ISM again, the world’s most important trade fair for sweets and snacks from 31 January to 3 February 2016. As such, the leading trade fair for sweets and snacks is once again presenting a unique and excellently aligned range of products. National and international market leaders are represented as well as smaller and medium-sized companies. Furthermore, returnee exhibitors such as Bahlsen, Baronie and Neuhaus as well as new exhibitors like Orkla (Finland) and Konti (Russia) are participating at ISM this year. Around 85 percent of the exhibitors come from abroad, namely from around 70 countries. ProSweets Cologne – the international supplier fair for the sweets and snacks industry, which boasts over 300 exhibitors, will be staged parallel to ISM again. Together both trade fairs cover the entire value chain in the production of sweets and snacks, a unique constellation worldwide. France, which will be represented by around 90 exhibitors, is the partner country of the 46th ISM.
Participation – Germany
The customary strong participation from Germany is being further enhanced this year by the presence of the trade fair returnee, Bahlsen. Also participating again: Brandt, Frankonia, Gubor, Halloren, Hans Riegelein, Haribo, Intersnack, Katjes, Krüger, Kuchenmeister, Lambertz, The Lorenz Bahlsen Snack-World, Niederegger, Ragolds, Ritter, Rübezahl Schokoladen, Seeberger, Seitenbacher, Trolli, Ültje, Wawi, Wicklein and Zentis.
The foreign share of the ISM exhibitors is around 85 percent and once again it includes a long list of star-studded companies that produce well-known brands. For example: Barry Callebaut, Guylian, and Hamlet from Belgium – also on board again Baronie and Neuhaus – Dori Alimentos, Embare, Peccin, Riclan and Vonpar from Brazil, Dan Cake and Toms, incl. Feodora and Hachez from Denmark, Orkla from Finland, Cemoi from France, Ion from Greece, Walkers and Tangerine Confectionery from Great Britain, ICAM and Loacker from Italy, Lotte from Japan, Colombina from Columbia, Gunz, Manner and PEZ from Austria, Colian and Wawel from Poland, Konti from Russia, Chocolat Halba, Camille Bloch, Kambly and Ricola from Switzerland, Natra, Vidal Golosinas and Zeta from Spain, Sölen from Turkey, AVK Confectionery from the Ukraine or Adams & Brooks, Bazooka Candy Brands and Jelly Belly from the USA.
New segments: Theme pavilions underline the range of exhibits
Since 2015, in addition to the traditional product groups sweets and snacks, ISM has also been successfully presenting segments on the themes snacking, to-go offers, breakfast as well as coffee and gourmet products. In order to highlight the offer more clearly, own theme pavilions will be introduced in Hall 5.2 in 2016. Various manufacturers are offering an overview and variety of the attractive diverse product groups under the generic terms „Fruit and vegetable snacks”, „Jerky, meat and sausage snacks”, „Breakfast” as well as „Coffee and tea”. The „Cupping Counter” is the centrepiece in the „Coffee and tea” theme pavilion. Here, tea and coffee specialists can be sampled under professional guidance including the opportunity to establish a direct contact to the suppliers.
Partner country France
With outstanding products and a high-performance sweets and snacks industry, France will be clearly raising its profile at ISM 2016. The initiator and sponsor of the French partner country activities is the French trade association Alliance 7. It is an amalgamation of nine trade associations of the food industry. Sopexa SA is responsible for the organisation. The central points of contact at ISM 2016 will be the French Pavilions in Hall 4.2 and Hall 5.2. With around 90 exhibitors, France is traditionally among the top five most highly represented countries at ISM.
ISM exhibitor database and ISM trend themes
The exhibitor database will be available on the ISM website from mid-December onwards. It enables the users to plan their visit to the trade fair comprehensively and in good time. In addition to the familiar search criteria such as country, segment or hall, the exhibitor data can also be searched for according to the criterion, the „ISM trend themes”. These include „Organic”, „Private Labels”, „Fair trade”, „Halal”, „Vegan”, „Impulse packaging”, „Kosher”, „Sugar-free”, „Allergy-friendly”, „Limited edition”, „Artisan Production”, „Vegetarian” and „Functional”. Buyers, who are looking for products that fall under these main themes, can gain a good overview of the offer available with the aid of the database.
Once again twelve, young, aspiring companies that have not exhibited at ISM before, will be presented under a joint flag in the „Newcomer Area” in Hall 11.1.
New Product Showcase
The New Product Showcase presents the exhibitors’ innovations and new products. With its attractive location in the heart of the trade fair action, this area is already fully booked weeks before the trade fair starts. As in 2015, the ISM visitors can participate in the vote for the three top innovations. These will be conferred on Tuesday, 2 February 2016.
The „ISM Award”, which pays tribute to exceptional services to the sweets and snacks industry, will be presented for the third time at the ISM. In 2014, the first prize winner was Herman Goelitz Rowland Sr., Jelly Belly Candy Company (USA). In 2015, Felix Richterich, Ricola AG (Switzerland) won the prize. Again, the 2016 prize winner will be nominated by a distinguished jury.
Supporting programme – lectures, trend presentations, „Sweet Planet” special event
The supporting programme of ISM will once again offer compact information and vivid presentations on the marketing of sweets and snacks. The focal point of the supporting programme is the passage between Halls 4 and 5. On the one hand, this is where the „ISM Stage” will be erected, where daily lectures on different main themes will take place. On the other hand, this is where the stand of the market research institute, Innova Market Insights, which is not only actively taking part in the lecture programme, but will also provide detailed information on the current trends of the industry, is located. The partners of the lecture programme are William Reed Business Media SAS and the
IFH Institute for Commercial Research. The themes range from consumer analyses through to successful recipes for sweets and chocolate. The specialist retail trade will also be addressed in a targeted manner.
Last, but not least, international students from the KISD (Cologne International School of Design) will be presenting extravagant design ideas again in Passage 4/5; under the motto „Sweet Planet” this year.