Sweets, bakery products and snack items from France stand for diversity, quality, tradition and innovation
ISM – the world’s most important trade fair for sweets and snacks – once again
with over 1,500 exhibitors from around 70 countries
France is the partner country of the 46th ISM from 31 January to 3 February 2016 in Cologne. With outstanding products and a high-performance sweets and snacks industry, France will be raising its profile at the world’s most important trade fair for sweets and snacks. Around 90 exhibitors from France will be presenting their large spectrum of products. In addition to quality and tradition, innovative concepts and recipes also belong to the strengths of the French offer. The initiator and sponsor of the French partner country activities is the French trade association Alliance 7. It is an amalgamation of nine trade associations of the food industry. These include the commodity groups sweets, chocolate, cereals, bread and bakery products, snack items, honey and coffee products as well as products for special nutritional needs. Sopexa SA is responsible for the organisation. The central point of contact at ISM 2016 will be the French Pavilion in Hall 4.2. After Turkey, Belgium, Russia and Brazil, France is the fifth partner country of ISM.
With around 90 exhibitors, France is traditionally among the top five most highly represented countries at ISM. The share of foreign exhibitors at ISM is generally very high as is the share of foreign trade visitors. As such, once again in 2016, around 85 percent of the exhibitors will come from abroad. Of the approx. 37,000 trade visitors registered at the last ISM, 69 percent came from abroad from 141 countries.
France is just as famous for its culinary specialities as for its capital city, the Eiffel Tower or its numerous cathedrals, castles or châteaux. The world famous sweets and savoury snacks that are made in France include for example sweets and confectionery, fruit gums, fruit candy, marzipan, sugar-coated candy, chewing gum, liquorice, nougat, foam sugar, candied fruits and much more. French filled chocolates and chocolate are in a class of their own, which convince chocolate lovers all over the world with exquisite ingredients and innovative presentation forms. French culinary delights also include bakery products: Croissants, Madeleines, fine biscuits, brioche, flaky pastry, macarons… The list is endless. But also in the case of savoury snacks: Diversity and quality set the tone.
As partner country of ISM, France will clearly accentuate the high competitiveness of its products on the international sweets and snacks market.
Once again at the coming ISM, over 1,500 exhibitors from around 70 countries are awaited. The range of exhibits encompasses chocolate and chocolate products as well as sweets, fine bakery products and snacks as well as the new segments covering the themes snacking, to-go and breakfast.
The ISM is occupying Halls 2, 3, 4, 5, 10 and 11 of the fair grounds in Cologne, which corresponds to a gross exhibition surface area of 110,000 sqm.